13 Ways to Get Your On-Page SEO Right
1. Include Your Main Keyword In Your Page’s Title Tag (AND Other Important Places!)
Make sure every page on your site has a unique title tag and that your main keyword is included once. Include ONE meta description and H1 per page. Ideally, this will also contain your target keyword.
2. Write AWESOME Titles That Are Irresistible to Searchers
Make sure your title is a magnet for searchers that just begs to be clicked.
You might only have 55 characters to play with, but with a bit of thought you can squeeze a lot in there.
Make it compelling, grab attention, trigger emotions.
3. SELL Your Content in Your Meta Description
Your meta description is like your advert in the search results.
It’s not always going to show up (sometimes Google will pick out text from your page that better matches the query).
But when it does, a well‐written description can nab you some extra clicks.
4. Give Priority to Your Content
Why do people visit your website? It’s for the content, right?
So make sure that within a split second of hitting your page from search, visitors can find what they are looking for.
At a bare minimum, your title should be visible without the user having to scroll.
5. Get More Traffic from Google Images by Optimizing them
Google image search can drive BIG traffic to your site.
This is particularly true for those running Ecommerce businesses.
Why? Because many people start their research by browsing through Google images, rather than a regular Google search.
Recommended WordPress plugin: Imagify.
6. Use Short, Descriptive URLs For Your Content
If your CMS allows it, use short, descriptive URLs for your content pages.
- They look better;
- There might be a slight SEO benefit to using your keywords in your URL;
- Naked anchor links (people linking to you with the URL) will include your target keywords.
7. Minimise Boilerplate Text
“Boilerplate” text = big blocks of repeating text that appear on many pages on your site.
This isn’t too much of an issue if you have plenty of other content on the page.
But boilerplate text can be a killer for Ecommerce sites in particular.
Why? Because product pages sometimes only have 50 unique words or so about the product. Then there are 500 words about delivery terms and so forth, repeated verbatim on every page.
What does that say to Google?
It says “there’s only 10% unique content on all these pages…they probably offer little/no value”.
And that means that Panda is going to CRUSH you.
8. Include Your Address in Your Site’s Layout if You are Targeting Local SEO
Your contact details should be easy to find. That applies to every site.
But if you’re a business targeting local search, then it’s even more critical. In fact, I would recommend adding your physical address and contact details to the footer of every page.
9. Choose a Cool, Branded Domain Name Instead of Stuffing Keywords
There’s very little (if any) SEO benefit to having your keyword in your domain name anymore. So go for a cool, branded domain rather than something ugly like youryellowshirt.com.
10. Improve Your Site’s Load Speed by Implementing Google’s Recommendations
Page load speed is a ranking factor.
All else being equal, a faster loading page will outrank a slower loading page.
But how do you optimize your load speed?
Well, first, you need to test your sites current loading speed—I recommend using Google Pagespeed Insights for this.
Pagespeed Insights will kick back a bunch of recommendations. Implement these changes where practical.
11. If You’re Running WordPress, Install a Caching Plugin
A good caching plugin will make a HUGE difference to your site’s speed.
Without a caching plugin, WordPress is pretty heavy on database calls. This quickly slows down your site to a crawl when you’re having a good traffic day. And that’s just when you want things to be fast!
A caching plugin serves static HTML versions of your pages to visitors, which load in an instant and mean your server can deal with much higher volumes of traffic.
Recommended: WP Rocket.
12. Set Up Rich Snippets/Structured Data to Boost CTR
Organic search is more competitive than ever. So it’s essential that you do everything you can to make your listings stand out and squeeze some extra clicks.
Rich snippets are descriptive HTML tags which help search engines to better understand the contents of a web page.
13. Update Your Content REGULARLY (And Get a BIG Traffic Boost)
Regularly update old/archive content to keep it fresh, relevant and “rankworthy”.
Simply updating old content can lead to a big boost in search traffic.