Solid Keyword Research Tips to Rank Your Blog on Google


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1. Make Sure You’re Targeting (and Optimizing for) the RIGHT Keyword

Most people make one of three mistakes when it comes to keyword targeting:

  1. They fail to optimize for any keyword(s) at all;
  2. They attempt to optimize for too many keywords;
  3. They optimize for irrelevant keywords.

2. Avoid “Keyword Unicorns” by Considering Search Intent

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.

You have to consider what the “intent” was behind the search.

3. New Website or Low Authority? Find Low Competition Keywords for the Best Shot at Ranking Quickly

Running a new website with low authority?

If so, you’ll find it harder to rank for competitive keywords.

Sure, it can be done, but it won’t be easy. You’ll need to go the extra mile and create something super awesome. Then promote it like crazy.

It, therefore, makes sense to first target less competitive keywords.

This is the quickest way grow your search traffic.

4. Find out Which Keywords Are Driving Your Competitor’s Search Traffic…Then Steal Them for Your Own Site!

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in?

Yep, it would…and it is!

In fact, you can do it in seconds with Ahrefs Site Explorer.

5. Set Up Alerts to Spy on Your Competitor’s New Keywords in Real Time

Keep tabs on your competitor’s content strategy by monitoring their new keywords.

Why? Because if your competitor targets a new keyword, you may also want to target it.

You can set up an alert in Ahrefs, which will send you an email summary of all new keywords we have discovered your competitor ranking for.

6. Check the “True Traffic Potential” for Your Target Keyword by Looking at the #1 Ranking Page

Most web pages will rank many long‐tail terms alongside their primary keyword.

So, how do you judge the traffic potential of a keyword?

Simple…check how much traffic the #1 ranking page gets!

7. Find Content Gaps on Your Site and Fill Them!

Content gaps are keywords your competitors rank for, which you don’t.

That sucks, right?!?

Luckily, these content gaps are easy to find with the “Content Gaps” report in Ahrefs Site Explorer.

8. Find Questions that Need Answered…Then Answer Them With Content

Q&A sites (like Quora) are a great source of keyword/content ideas.

The trick is to look for questions that have been asked many times. This indicates that there’s currently no good answer to be found on Google.

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